−20% transport kilometres
Smarter transport starts with conscious choices in the supply chain. With more efficient routes, we drive fewer kilometres for the same delivery.
Now
we measureTarget
−20% km
we measureTarget
−20% km
Sustainability
Baking tomorrow
Sustainability: put into practice every day.
Baking tomorrow
Making good bread requires sustained attention.
For the ingredients, for the dough and for the baking process. But also for the energy we use, the water we need and what’s left over after production.
We’ll take you through our process, from raw materials to the next improvement. We’ll show you which results we measure and where we want to improve further.
Not everything has been resolved. Not every step has been taken yet. That is why we continue to look ahead, invest and make adjustments.
01 · The big picture
A process that keeps improving.
Behind every loaf of bread lie choices about raw materials, production, technology and transport. In 2025, our turnover grew by 4%. In the same year, our electricity consumption and the amount of tap water we drew both fell. We are growing, but our impact does not have to grow with us.
02 · Energy
Less electricity. More insight.
Our bakery runs around the clock. Ovens, refrigeration and production lines use a great deal of energy. That is why we track where we use electricity and which improvements really make a difference. For electricity, the step is a big one. Gas and diesel are falling too, but more slowly.
Electricity
3.12 million kWh
consumption in 2024
Natural gas
1.06 million m³
consumption in 2024
Diesel
579,801 litres
consumption in 2024
Electricity · total consumption
2025 compared with 2024
−26.2%
“We use every kilowatt-hour in our process. That’s why we don’t just look at the final figure, but also at what lies behind it.”
What still needs to improve
03 · Water
Every drop deserves attention.
Water is needed in the product and for keeping the bakery clean. It is about using water carefully, within the requirements for quality and hygiene.
Tap water drawn
22,758 m³
in 2024
Water consumption · withdrawal minus discharge
8,063 m³
in 2024
Water · two measures
2025 compared with 2024
−27%
tap water drawn
22,758 → 16,625 m³
−13%
water consumption, withdrawal minus discharge
8,063 → 7,026 m³
“Water is part of our craft. That is exactly why it deserves attention. We look at where it is needed and where we can save.”
What we’re working towards
04 · Residual streams
What remains has value.
What isn’t wasted doesn’t have to be thrown away. Ideally, we prevent anything from being left over. Whatever does remain, we give a new purpose wherever possible.
85.5% is expected to get a new purpose.
Of our non-hazardous residual streams, 85.5% is expected to be recycled over 2025, compared with 80.3% a year earlier.
More reused.
But also more residual streams.
The total volume of residual streams rose from 295.7 to 401.9 tonnes. A higher recycling rate is therefore not the same as fewer residual streams.
Recycled or reusedResidual streamsEach ball is 5 tonnesNon-hazardous residual streams
2025
85.5%
expected to be recycled
2024: 80.34% · 2025: 85.52%
402 tonnes
total volume of residual streams
2024: 295.7 · 2025: 401.88 tonnes
“Finding another purpose is one step. Preventing anything from being left over is the next.”
What still needs to improve
05 · Transport and collaboration
Improving together.
Fresh bread has to be on the shelf on time every day. Some of this we can change ourselves. For the rest, we need suppliers, customers and partners.
Diesel consumption
2025 compared with 2024
−6.9%
Progress is something you build together with the supply chain.
We are increasingly involving our 34 active suppliers in sustainability agreements.
As of September 2026, 23.5% of our suppliers have signed our Supplier Code. Target for 2026: 90%.
23.5% signedtarget 90%
23.5%
questionnaire completed
67.6%
in progress
8.8%
not taking part yet
“What can we do better in how we work together?”
Share your ideas
06 · The next improvement
An ambition only works if you can measure it.
That is why we make our ambitions measurable. For some themes we do not yet have comparable figures over several years. There we show no progress, only what we are working towards. We will report as soon as the data supports it.
CO₂ · scope 1 and 2
Halved by 2031.
Our target: 50% lower scope 1 and 2 emissions by 2031, compared with 2023. Validated by the Science Based Targets initiative.
4,685tonnes CO₂
Base year
Each ball is 50 tonnes of CO₂. Move your mouse through them.
Grondstoffen
100% sustainably sourced
Our impact begins before a raw material even reaches the bakery.
Now
we measure2028
100%
we measure2028
100%
−25% water use by 2030
Water is precious. We are actively steering towards using less, compared with 2020.
2020
base year2025
we measure2030
−25%
base year2025
we measure2030
−25%
100% recyclable packaging by 2026
Thinner films, mono-materials and reusable solutions. In 2025 we used around 45 million packages.
2025
we measure2026
100%
we measure2026
100%
−50% waste by 2030
What we bake, we want to use. Whatever is left over gets a new value: bread leftovers become animal feed, for example.
2020
starting point2025
we measure2030
−50%
starting point2025
we measure2030
−50%
−30% energy per product by 2030
Ovens, refrigeration and production lines run continuously. That is exactly why every improvement counts.
Now
we measure2030
−30%
we measure2030
−30%
−10% CO₂ intensity by 2030
For 2024 we calculated 15,306 tonnes of CO₂e in the supply chain (scope 3). More than three times our own emissions.
2023
base year2024
calculated2030
−10%
base year2024
calculated2030
−10%
Everything side by side
What’s going well.
And what still needs to improve.
ThemelessmoreChangeConclusion
Electricity−26.2%More than a quarter less. Total consumption, not per loaf.
Natural gas−3.9%A small but clear decrease.
Diesel−6.9%Less fuel. Not automatically proportionally fewer kilometres.
Tap water drawn−27%More than a quarter less water from the mains.
Water consumption−13%Net consumption: withdrawal minus discharge.
Recycling85.5%A larger share is expected to get a new purpose (+5.2 percentage points).
Residual stream volume+36%More residual streams overall. There is work to do here.
Turnover+4%We are growing while our consumption is falling.
CO₂ scope 1 and 2target −50%Ambition for 2031 compared with 2023. No result yet.
Source: De Paauw sustainability reports (VSME) for 2024 and 2025. Percentages are rounded.